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THE SHAPE OF ENERGY

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OSRAM OPTO Semiconductors presented itself at Light + Building according to the motto „SPECTRUM OF INFINITE POSSIBILITIES“. Studio Bachmannkern developed a fascinating concept that allowed new perspectives to emerge from every angle.

The idea behind: The energy of OSRAM OS innovations is getting manifested. Energy is becoming a shape. The result: A sculptural exhibition stand that sets the brand and products in a thrilling relationship. A digital media wall covered the stand like a curtain. This wall indicated a preview of the infinite possibilities.

Energy strands emerged from the brand and thus created a space-building structure in which each product area could be individually presented.

The energetic, powerful architectural language was also translated into numerous, interactive details, such as interactive QR cubes arranged around the central Meeting Place.

Here, an open podium arose, focused on the brand's dialogue with guests. The perfect basis for energetic talks.