Readers discover how ateliers and studios respond to the task of integrating brand identity into commercial presentations and spatial scenographies with stimulating atmospheres. The creative process is outlined, as well as the challenges faced by designers and how they were overcome.
The book contains a varied selection of remarkable trade fair stands from all over the world. 100+ cases are presented on two to six pages each with an explanatory text about the concept and design, project credits, photography and detailed construction visuals. Grand Stand 5 is the latest addition to our resoundlingy succesful series, making this the definitive source on trade fair design, and a must-have reference tool for interior designers, architects and branding experts.