With the BrandEx Award being presented for the first time as part of the International Festival of Brand Experience, the best agencies for brand architecture and live marketing began their journey towards the future. Right at the top, Studio Bachmannkern.
For the clients Osram Opto Semiconductors and LEDVANCE, the team developed two pioneering concepts that convinced the top-class jury of the festival.
Gold in the category ARCHITECTURE / Best Stand M the exhibition "The Shape of Energy" by OsramOS. An energetic performance that also electrified the jury:
The energy of the shell continues noticeably and consistently inside. The tense concept can be felt right down to the last gap. The structurally released energy strand perfectly combines the individual product areas in terms of sculptural design and content. What more could you want. Congratulations!"
Silver in the category ARCHITECTURE / Best Stand L the project "NEW NEXT LEVEL" for LEDVANCE. The multi-level booth concept convinced the jury on various levels:
Two-storied Cubes, elegant stairways and a lot of orange invites to an exciting brand journey. After entering through the impressive brand portal 1.300 product innovations can be discovered. The jury sees much light but no shadows. LEDVANCE reached its "Next Level" of branding and we say "Congratulations!"
But the two awards are far from over. The studio was able to secure the 13th place in the newly published German event creative ranking. The renowned BlachReport determines, taking into account the most important, international industry awards such the ADC Competition, the Galaxy Award, or the Cannes Lions, the most creative and groundbreaking agencies in the fields of live marketing and live communication.
After such a great start to the new year, we are proud, honored and highly motivated to inspire people and brands with further, new projects in 2019.